We are looking forward to working with him this year!” His story and talent are attractions themselves. “Darius Rucker is a homegrown star with a genuine love of his state. “We’re thrilled with the opportunity to work with a well-known Southern voice to promote South Carolina,” said Duane Parrish, as he announced the partnership at the annual Governor’s Conference on Tourism and Travel today in Myrtle Beach. Working collaboratively with SCPRT, Rucker will share his music and name recognition to strengthen the state’s tourism brand, leveraging his national and global appeal to promote South Carolina as a preferred travel destination. Myrtle Beach – Three-time GRAMMY Award winner and South Carolina native Darius Rucker will serve as an official ambassador for South Carolina tourism in 2020, under a new partnership with the Department of Parks, Recreation & Tourism.
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